Terms of Use

These terms apply to this website and to the iOS apps published by Applaud Ads Limited, including BannerGuard, AdLens and RetentionKit (together, “the services”). Please read them before using the services.

1. Agreement

These terms form an agreement between you and Applaud Ads Limited, a company registered in Hong Kong at Flat/Rm 826, 8/F, Ocean Centre, Harbour City, 5 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong. By using the services, you agree to these terms. If you do not agree, please do not use them.

If you use the services for a company or another organisation, you confirm that you have authority to accept these terms on its behalf. If you are not old enough to enter a binding agreement in your country, you may use the services only with the involvement of a parent or guardian.

Apps downloaded from the Apple App Store are also subject to Apple’s Standard End User License Agreement and the App Store terms. If those terms conflict with these terms in a way that cannot be varied, Apple’s terms apply to the extent of the conflict. Apple is not a party to these terms and is not responsible for the apps or their support, except as Apple’s own terms provide.

2. Licence to use

Subject to these terms, we grant you a limited, personal, non-exclusive, non-transferable and revocable licence to use the apps on Apple devices that you own or control, as permitted by the App Store rules, for your own personal or internal business purposes.

This is a licence, not a sale. We and our licensors keep ownership of the apps, their code, design and content. Beta builds distributed through TestFlight are provided for evaluation, may expire, may contain faults and may change without notice. Do not rely on a beta build for production work.

3. Acceptable use

You agree not to:

• use the services in a way that breaks the law or infringes another person’s rights;
• copy, modify, distribute, rent, lease, sublicense or sell the apps or any part of them;
• reverse engineer or decompile the apps, except where applicable law expressly permits it;
• use bots, automation or repeated manual actions to generate ad impressions or clicks, or otherwise manipulate ad delivery and reporting;
• interfere with the apps’ operation, security or ad-loading code, or attempt to bypass frequency caps or consent controls;
• probe, scan or load-test this website or our systems without written permission;
• upload or transmit malware, or use the services to send unlawful, abusive or deceptive material;
• misrepresent your identity or affiliation when contacting us or requesting a beta place.

We may investigate suspected misuse and suspend access where we reasonably believe these rules have been broken.

4. Advertising

The apps are free and supported by advertising delivered through Google AdMob and Meta Audience Network. Ads are selected by those partners and by our mediation layer. We do not control the content of every ad and do not endorse the products or services advertised.

If you tap an ad, you may leave the app and visit a third party’s website or App Store page. That third party’s terms and privacy policy apply. We are not responsible for third-party content or transactions, but we do want to hear about ads that are misleading, inappropriate or difficult to close: email admin@applaud-ads.com with a screenshot and the approximate time.

How advertising data is handled is described in our Privacy Policy. Declining App Tracking Transparency does not remove ads; it limits cross-app tracking.

5. Purchases

Our apps are currently free and do not offer in-app purchases or subscriptions. If we introduce a paid feature later, the price and terms will be shown in the app before you buy, and Apple will process the payment under Apple’s terms.

Apple handles billing, receipts and refunds for App Store transactions. We cannot issue a refund for an Apple transaction ourselves; refund requests go through Apple’s official process. Nothing in these terms affects any statutory consumer rights you may have.

6. Your content

You keep ownership of the content you create in the apps — layout checks, revenue entries, imported files, cohort definitions and notes. Because that content is stored locally on your device, we do not receive it, cannot access it and cannot recover it if the app is deleted or the device is lost.

You are responsible for keeping your own backups, for having the right to use any data you import, and for ensuring that your use of the apps complies with the rules that apply to that data. If you export a report and share it, you are responsible for what it contains.

7. Intellectual property

The apps, this website, the Applaud name and mark, the product names BannerGuard, AdLens and RetentionKit, and all related text, graphics, interface designs and code are owned by Applaud Ads Limited or used under licence. They are protected by copyright, trademark and other laws.

You may view and print pages of this website for your own reference. You may not copy, republish, frame, scrape or use our content or marks in a way that suggests endorsement or affiliation without our written permission. All rights not expressly granted are reserved.

If you send us feedback or a suggestion, you allow us to use it without restriction or payment. Please do not send confidential information or ideas you expect us to keep secret.

8. Availability and changes

We may update, change, suspend or discontinue an app, a feature, a beta programme or any part of this website. We do not guarantee that a service will always be available, uninterrupted or compatible with every version of iOS or every device.

We may release fixes and new versions through the App Store or TestFlight. Some features may depend on third-party services, such as ad delivery or App Store services, that we do not control. Where practical, we will give notice before discontinuing an app or a material feature.

9. Disclaimers

To the fullest extent permitted by law, the services are provided “as is” and “as available”, without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, accuracy and non-infringement.

The apps are practical tools, not professional advice. BannerGuard checks layout geometry, not compliance with App Store review guidelines or an ad partner’s policies. AdLens performs arithmetic on the figures you enter or import; it does not verify them. RetentionKit’s output depends on the accuracy of your export. You are responsible for decisions you make from the results.

Nothing in these terms excludes or limits any warranty or consumer guarantee that cannot lawfully be excluded or limited in your jurisdiction.

10. Limitation of liability

To the fullest extent permitted by law, Applaud Ads Limited will not be liable for indirect, incidental, special, consequential or punitive loss, or for loss of profit, revenue, data, goodwill or business opportunity, arising from or connected with the services, even if we were told such loss was possible.

Our total aggregate liability for all claims relating to the services is limited to HKD 500 or the amount you paid us in the 12 months before the claim, whichever is greater.

Nothing in these terms limits liability for fraud, wilful misconduct, death or personal injury caused by negligence, or any other liability that cannot be limited or excluded by law. Some jurisdictions do not allow certain exclusions, so parts of this section may not apply to you.

11. Termination

You may stop using the services at any time and delete the apps from your device. We may suspend or end your access if you materially breach these terms, if we are required to do so by law, or if continuing would create a security or legal risk. Where reasonable, we will explain the reason.

Sections that by their nature should survive termination — including ownership, disclaimers, limitation of liability, governing law and the contact provisions — will continue to apply.

12. Governing law and disputes

These terms are governed by the laws of the Hong Kong Special Administrative Region, without regard to conflict-of-law rules. The courts of Hong Kong have jurisdiction, except where consumer law in your country gives you a mandatory right to bring a claim locally.

Before starting formal proceedings, please email us with the details and allow 30 days for a good-faith attempt to resolve the issue. Most questions about a small app are easier to settle directly.

13. Changes to these terms

We may revise these terms when the services, the law or our arrangements change. The effective date at the top of the page will be updated. If a change is material, we will give notice on this page and, where appropriate, in the app before it takes effect. If you continue to use the services after the revised terms take effect, the new terms apply.

The terms in force when you used the services will govern that use. Previous versions can be requested by email.

14. Contact

Questions about these terms, a licensing request or a complaint:

Applaud Ads Limited
Flat/Rm 826, 8/F, Ocean Centre
Harbour City, 5 Canton Road
Tsim Sha Tsui, Kowloon
Hong Kong
Email: admin@applaud-ads.com

We aim to reply within two business days. For privacy-specific requests, use the subject “Privacy request” and see our Privacy Policy.

These terms are provided in plain language for clarity. They do not create rights for anyone other than you and Applaud Ads Limited. Last updated 18 October 2026.